Travel technology firm Sabre is adding sustainability data on flight searches carried out through its point-of-sale tools.
Sabre will use Google’s Travel Impact Model (TIM) to display the carbon footprint of flights on its systems – a move the company called a “significant milestone in its focus on sustainability”.
The Sabre Red 360 agency platform has already integrated the emissions data, while Sabre’s corporate online booking tool GetThere is expected to follow suit “towards the end of the year”.
The initiative is part an ongoing partnership between Sabre and Google, which is now in its fourth year and also includes migrating Sabre’s data centres to Google Cloud.
Kristin Hays, chief communications and corporate responsibility officer at Sabre, said: “Integrating emissions data from Google’s Travel Impact Model is an important step in bringing sustainability information to the mainstream for corporate and leisure travellers.
“As a technology company that sits at the core of the travel ecosystem, we believe we can play an important role in identifying emissions data to help travellers make more informed decisions when booking travel.”
Sebnem Erzan, head of travel sustainability and transport partnerships at Google, added: “This is a partnership with a true values alignment; together we hope to advance the travel ecosystem towards a more sustainable future.”